New scouting project of Design42day on Mercedes-Benz Kiev Fashion Days


Mercedes-Benz Kiev Fashion Days confirms its international status and announces international media partners of the season. Internet platform about modern design and fashion Design42day doesn’t limit itself to informational coverage of the event and provides essential support for Ukrainian designers and gives them opportunities to express themselves far beyond the local fashion market for the most influential fashion industry professionals. In the framework of the new scouting project, fashion director of Design42day  Laura Fuso in a new emploi of talent-scout will select the best designers’ collections to be sold in the special D42D corner at White Galley , which is located in Rome’s center of contemporary art – Palace of Modern Art.


White Gallery , located on the 5000 square metres, presents a complete picture of the modern lifestyle with a carefully selected range of designers, unique interior pieces, perfumery etc. Best Ukrainian designers will get an opportunity to present their collections along with Balmain, Thierry Mugler, Azzedine Alaïa, Céline, Dior Homme, Giorgio Armani, Givenchy, Missoni, Valentino, Versace, Yohji Yamamoto, Chloé, Nina Ricci, Rick Owens, and many other well-known names .


Laura comments on her honorable mission of a talent-scout:

“Last season I had an opportunity to see the huge potential in Ukrainian designers, now I’m going to evaluate how consistent they are in their creativity, and how much each of them has developed his own style in order to choose the most worthy of them for the special corners in White Gallery in Rome.”

In addition, Laura will continue disclosing the modern tendencis in Fashion PR and will give a public talk on the subject: “Fashion PR in Social Media era.”

Laura on her forthcoming lecture in Kiev:

Today we have new communication tools and a new manner of speaking and news making. Journalists are live tweeting from the front row instead of writing reviews and articles, and bloggers are live streaming the major catwalks on their websites instead of begging invitations to the press office as in a recent past. Can we get rid of the old PR school and adapt to a ‘not-mediated’ fashion knowledge? This is what I will talk about during my lecture at the new season of Mercedes-Benz Kiev Fashion Days.